Jonathan Smyth (AMH), Jordan Stewart (Linfield), Chris Johns (Coleraine), Emma Toal (Danske Bank) and Andrew Johnston (NIFL) help launch the Charity Shield on August 5th

NEW SEASON KICKS OFF WITH CHARITY SHIELD IN AID OF ACTION MENTAL HEALTH

The new domestic football season will kick off on Saturday, 5 August 2017. As well as Round 1 of the BetMcLean League Cup, the reigning Danske Bank Premiership champions, Linfield will face last season's Irish Cup finalists Coleraine in the Action Mental Health Charity Shield.

The game at the Oval, Belfast, will benefit Action Mental Health (AMH), the nominated charity of our NIFL sponsor Danske Bank, supporting their remarkable work.

AMH work to enhance the quality of life and the employability of people with mental health needs and learning disabilities as well as delivering mental health resilience programmes across Northern Ireland.

Glenavon won the Charity Shield last season thanks to a narrow victory over Crusaders. This time around, Linfield and Coleraine will be hoping to commence the season in a positive fashion in advance of their opening Danske Bank Premiership fixtures on Saturday, 12 August 2017. 

David Babington, AMH Chief Executive: "We are delighted to be the chosen beneficiary charity for this year’s Charity Shield. 

"Events such as the Charity Shield are of vital importance in raising awareness of mental health in Northern Ireland and the gesture from players, clubs and supporters is greatly appreciated throughout our organisation."

Andrew Johnston, NIFL Managing Director, is delighted that Action Mental Health will benefit from gate receipts generated from the game.

He said: "To be able to support such a fantastic charity as Action Mental Health is very important for the NIFL.

"This game will not only be a success on the pitch as both Linfield and Coleraine will want to put in a good performance ahead of the Danske Bank Premiership kick off a week later, but off the pitch the match should raise many thousands of pounds for AMH.

"We are delighted to be able to raise awareness of mental health and the issues it presents, especially within football, and for the NIFL to be able to raise so much money for charity just shows how worthwhile this match is for everyone involved."

Entry to the game will be £8 adult, £5 for 12-16 years-old, U12s enjoy free admission.