Thursday, 11 August 2011
THE Irish FA is delighted to announce IRN-BRU as the new official sponsor of the League Cup. This partnership will last for two years and in a deal in the region of £140,000, the competition will now be named the IRN-BRU League Cup.
Hugh Wade, Chairman of the Premiership Management Committee, said: "This is fantastic for the League Cup and I am delighted to welcome IRN-BRU into our domestic game. Sponsorship is vital for local football and with the current economic situation I would like to extend a huge credit to IRN-BRU for putting this level of investment into the League Cup."
Martin Steele, IRN-BRU Senior Brand Manager, said: "IRN-BRU is proud to be the new sponsor of the League Cup. We have a long and established heritage working in football and we are delighted to extend this involvement to the Irish FA. We know that the competition is exciting and are looking forward to bringing our unique brand style and marketing activities to fans and clubs across the length and breadth of the country."